Today, I’m going to walk you through exactly how to start your solo business—step by step.
👉 You don’t need a big team.
👉 You don’t need a fancy office.
👉 You don’t need investors.
What you do need is a clear system to start lean and grow smart.
Unfortunately, most people never make it past the early stage. They waste months on things that don’t matter:
- Overbuilding websites before they have clients.
- Selling vague services instead of crafting real offers.
- Avoiding sales because it feels uncomfortable.
Hustle Won’t Save a Broken Solo Business
Your clients are out there. The real problem is the mess inside your business.
Without systems, a strong offer, and a consistent way to sell, everything collapses the moment things get busy.
But once you lock in the structure, you’ll:
✅ Stay organized without drowning in admin
✅ Create offers clients actually say “yes” to
✅ Build trust fast with a simple website
✅ Keep new business flowing with consistent sales
That’s the exact playbook you’ll walk away with today.
How to Start Your Solo Business in 4 Steps
Here are the 4 steps you need to launch and run a lean solo business that actually makes money:
- Your Infrastructure
- Your Offer
- Your Website
- Your Fuel (Sales)
Step 1: Your Infrastructure (the Foundation)
You’re the only constant in your solo business. But you can’t do it all.
Here’s the starter system you need to cover the essentials early on (don’t overcomplicate this part — just plug these in so you can grow):
- Billing/Payments → Stripe or PayPal (free to start)
- Support → Gmail canned replies or simple DM templates
- Fulfillment → Zoom + Calendly for 1:1s, Gumroad/Notion/Google Drive for courses (all free)
- Marketing → LinkedIn + X (Twitter) for traction, YouTube later when consistent
- Sales → Sell in the DMs, book calls with Calendly, close clients on Zoom
💡 Pro tip: A multi-skilled VA or executive assistant can hold multiple roles until you grow.
Step 2: Your Offer (Package It Right)
Your service is what you do.
Your offer is how you sell it.
A strong offer transforms a common service into something clients want immediately — and it’s the difference between hustling for scraps and actually replacing your job income.
Ways to stand out (all designed to make clients say “yes” faster):
- Be the fastest → speed wins clients who don’t want to wait
- Be the safest → guarantees like “no results, no pay” remove risk
- Be the only option → niche down so you’re the obvious choice
- Be the simplifier → make it so easy to understand they can’t say no
💡 Quick formula: I help [who] get [result] in [timeframe] without [pain].
Your offer is what makes you different in a sea of sameness — and it’s what gets money in the door.
Step 3: Your Website (Simple but Sharp)
Your website doesn’t need to be fancy. It needs to be clear.
Think of it as a 1-page system that does the heavy lifting for you.
Make sure it has:
- A headline that says exactly what you do
- A strong call-to-action (like a booking link)
- A personal touch (your face builds trust)
- Proof of results — testimonials, screenshots, or practice projects if you’re just starting out
Clients don’t buy skills. They buy proof.
🚀 Launch your one-pager now using Carrd, then improve later.
Step 4: Your Fuel (Sales First, Always)
Here’s the reality: nothing else matters if you don’t get clients.
Don’t get stuck “fixing” your website or tweaking your logo. As the founder, sales is your number one job every single day.
That means building daily non-negotiables:
- Reaching out in DMs
- Taking calls
- Following up
- Posting proof content (screenshots, client wins, practice projects)
Sales is the fuel. Without it, there is no business.
The difference between solopreneurs who succeed and those who quit isn’t talent. It’s focus.